Corporate Bitcoin adoption is widening fast. Over the past year, 116 new companies added Bitcoin to their balance sheets, pushing ownership well beyond a small group of crypto-native firms and into technology, crypto infrastructure, energy, finance, healthcare, media, retail, and other industries.
Bitcoin treasury strategies are no longer limited to crypto-focused firms
Among the most visible corporate buyers, MicroStrategy remains a central name, with Michael Saylor closely associated with that push, while Japan’s Metaplanet is also listed among the leading promoters of Bitcoin accumulation. Smaller public companies including Semler Scientific, Remixpoint, GeniusGroup, and MicroAlgo have also made Bitcoin buying a core part of their strategic plans.
The shift matters because the profile of holders is changing. What was once seen mainly as a move made by a small number of large institutional or specialist players is now being adopted by a broader set of corporations that view Bitcoin as a legitimate portfolio asset.
Tech, finance, healthcare, and media firms are all represented
In technology, the list includes Block, Mercado Libre, Nexon, and Jetking. Mercado Libre stands out in the report because of its geographic reach and strong position across Latin America. In finance, the named institutions include BlackRock, Intesa Sanpaolo, Virtu Financial, and Brooker Group. The report says BlackRock’s decision to hold Bitcoin on its own balance sheet has been read as an important signal for the sector.
Healthcare and media companies are also appearing in the mix, a notable break from the more cautious posture those sectors have usually taken toward digital assets. Healthcare holders named in the article include Atai Life Sciences, SBC Medical, OneMedNet, and Prenetics. Media firms on the list include Angel, Thumzup, and LiveXOne.
The automotive sector remains far less represented. Tesla is the only company mentioned there, and its widely publicized Bitcoin purchase is still described as more of an exception than an industry pattern.
Corporate buying continued even as Bitcoin fell to about $68,000
The pace of acquisitions has held up despite weaker market conditions. According to the report, Bitcoin has fallen from its October 2025 peak to around $68,000, yet many companies have either expanded their holdings or kept a long-term reserve approach in place.
The article also points to the risks tied to that strategy. If the market faces a deeper correction, companies carrying debt could come under pressure to sell part or all of their Bitcoin reserves. That would likely affect how those firms handle digital-asset exposure over the near and medium term. For now, the key fact is simple: corporate demand has not faded, even with prices off their highs.