Alliance co-founder Imran Khan said creator tokens should not be judged by whether they move existing revenue streams such as YouTube or X earnings onto the blockchain. In his view, their real value lies in creating net-new on-chain demand. Khan argued that creator tokens should function more like infrastructure, turning audience attention into new products, companies, deposits, and customers, rather than existing only as meme assets. He also said the model still carries execution risk. For the concept to prove its case, a small number of creators will need to show they can build sustainable businesses that generate real on-chain transaction volume. His comments frame creator tokens less as a simple monetization wrapper and more as a tool for forming new crypto-native business activity.
Alliance co-founder Imran Khan said in a post on X that the core value of creator tokens is not in putting existing income streams on-chain, such as revenue from YouTube or X, but in creating net-new on-chain demand.
He said creator tokens should look more like infrastructure that converts attention into new products, companies, deposits, and customers, rather than serving as simple meme assets.
Khan also said the sector faces execution risk. In his view, a small number of creators will first need to prove they can build sustainable businesses and generate real on-chain transaction volume before the case for these tokens is established.
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