SINGAPORE, Sept. 1, 2026 — Amber International Holding Limited (Nasdaq: AMBR) has retired its Amber Premium brand and rebranded as AMBR, in what the company describes as a fundamental transformation of its business. The company now positions itself as an AI agent builder focused on finance, enterprise and growth sectors. Alongside the rebrand, it unveiled Ambre, a flagship personal-finance AI agent, and opened its marketing AI agent MIA to enterprise clients.
From Amber AI to AMBR
AMBR was founded by the team that created Amber AI in 2017, which later grew into Amber Group. Nearly a decade of accumulated experience in AI, financial markets and technology now carries into the company's new chapter. The team pairs AI-centric technical builders with hands-on operators who have deep experience in financial markets and real-economy business operations. Together they combine advanced AI capabilities with real data, domain knowledge, operating infrastructure and actual work processes, building vertical-specific agents for high-impact use cases.
Michael Wu, founder and CEO of AMBR, said: "We started as Amber AI in 2017, and nearly a decade in the market has driven home the gap between being smart and having real impact. My career has always sat at the intersection of technology and financial markets — from programming and building AI systems to running businesses in the most challenging markets. These experiences made me see clearly the gap between intelligence and actual outcomes, and that is exactly the problem our agents are built to solve. I am very excited to dedicate myself fully to AMBR and support the company into its next phase of growth."
Agents built for real scenarios
Software engineering has been the first proving ground for AI agents, demonstrating that when a model is connected to the right tools, context, data and permissions, it goes beyond generating answers and actually completes concrete tasks. Replicating that model in other fields is far harder. In finance and marketing especially, an agent must operate within domain-specific data, relevant constraints, existing workflows and risk parameters. AMBR was created to take on that challenge, developing purpose-built agents for these sectors.
From day one, AMBR's agents are designed with a specific vertical in mind. Development combines AI technology, domain expertise and a deep understanding of real business processes, with the goal of letting agents understand user intent, coordinate related tasks and assist with execution. As agents demonstrate reliability, AMBR will gradually expand the scope of tasks they can handle autonomously, prioritizing high-risk areas where professional judgment, precision and trust are essential. Ambre is the first agent born from this model.
Ambre: putting financial ideas into action
Ambre, AMBR's first flagship product, aims to make personal finance smarter, more natural and more actionable. Users explore personal financial information in natural language, and Ambre delivers targeted insights based on their actual holdings, interests and relevant market intelligence. Beyond answering questions, Ambre converts financial goals into ongoing executable tasks. With parameters set and approved by the user, it helps analyze portfolios across accounts and asset classes, monitors relevant market developments, and alerts users when events could affect their positions.
Ambre is currently available by invitation, with verified Amber Premium customers getting priority access. Interested users can join a waitlist on the official website.
MIA: an AI agent for marketing
MIA, AMBR's AI agent for the marketing vertical, carries the company's agency-service expertise and is now open to enterprise clients. It was developed and commercially validated inside AMBR's own operations, where it has executed more than 1,250 automated workflows and cut average delivery times by 85% within four months of launch.
MIA follows the same agent pattern across sectors, folding market intelligence, content production and distribution into a unified workflow. It continuously monitors brands, competitors, market signals, social channels, news and AI search results, identifies relevant opportunities and risks, and helps teams turn insights into executable marketing outcomes — research, strategy planning, content development, response plans and publishing. Review-and-approval checkpoints are built into the process, keeping users in control at all times.
Together, Ambre and MIA embody AMBR's core thesis: combining AI with domain expertise, data and real workflows to build purpose-built agents for specific uses. The company expects to launch more AI agent products later in 2026.
About AMBR, Ambre and MIA
AMBR is a Nasdaq-listed AI agent company focused on finance, enterprise and growth sectors, delivering solutions in areas where risk is highest and trust matters most. It traces back to the team behind Amber AI, founded in 2017 and later known as Amber Group, blending AI technology with deep financial-market expertise, real business processes and trusted infrastructure. AMBR is building a series of agents designed for specific use cases and end-to-end workflows, helping individuals and companies assess opportunities, gain decision insight and move from idea to execution. Its flagship agents include Ambre for personal finance and MIA, a marketing agent validated in AMBR's own operations.
Ambre integrates a user's portfolio across accounts and asset classes with their interests and financial background, filters genuinely relevant content from a flood of market signals, and turns conversations into ongoing monitoring and executable tasks. MIA was developed and battle-tested by iClick and CMRS, AMBR's wholly-owned marketing businesses, and is designed to make daily marketing execution more efficient, smarter and less manual. It is now formally open to clients.
More details are available at www.ambr.io, ambr.io/agents/ambre and MIA.ambr.io, or via LinkedIn at @AMBR_io.
Forward-looking statements
The announcement contains forward-looking statements within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Factors that could cause actual results to differ materially include the strategic transition of the business, the ability to successfully launch, commercialize and expand AI products and services including Ambre and MIA, the timing and scope of product offerings, market adoption and acceptance, technology performance and reliability, competition, operational execution, cybersecurity, and changes in applicable laws and regulations, including evolving requirements around AI, data privacy, algorithmic transparency and AI governance. The company believes its expectations are reasonable but cannot guarantee they will prove correct, and it does not guarantee that any product or service will reach expected adoption levels or achieve commercial success. Except as required by law, it undertakes no obligation to update forward-looking statements.
The release states it is for reference only and does not constitute an offer to sell or a solicitation to buy any securities or investment products. Products and services described are subject to applicable laws, regulations and eligibility requirements, and may not be available in all jurisdictions or to all persons. The English version is the only legally effective version of the announcement; the Chinese translation is provided for reference only.