Apple’s selection of Google Gemini as its core AI engine earlier this year has been followed by fresh leaks about a project codenamed “Campos.” According to a report from 9to5Mac, the internal initiative will deliver a revamped Siri in iOS 27, replacing the long-standing circular icon and single-command interface. The new assistant will be capable of writing code, generating images, and processing complex, multi-step commands—directly competing with OpenAI’s GPT and Google’s Gemini.
Google Gemini License Costs ~$1B Annually
TechRadar estimates the licensing agreement between Apple and Google is worth approximately $1 billion per year. Analysts note this is far cheaper than building a proprietary large model from scratch, freeing Apple to focus on product integration and privacy. The upgraded Siri will gain “agent-level” system access, allowing it to read on-screen content and orchestrate actions across apps. For instance, when a user browses an email, Siri could extract date and location details, cross-reference the calendar, and suggest actions—or even adjust device settings. Third-party apps, confined by sandbox restrictions, cannot obtain similar depth of access, potentially creating a moat for Apple’s AI usage.
Could Be Free for Users
iDropNews reports the new AI features will likely ship as a built-in service on iPhone 18, not as a paid subscription. With typical generative AI subscriptions costing around $20 per month, Apple’s free approach could appeal to general users. Industry attention now turns to WWDC in June 2026, where Apple is expected to officially unveil the redesigned Siri.
Apple Develops a Wearable AI Device
In addition to Siri, sources indicate Apple is working on a wearable AI device. It is rumored to be a clip-on gadget featuring two cameras and three microphones. Earlier this week, OpenAI’s global affairs chief Chris Lehane said at the Davos forum that the company likely will release its first AI hardware in the second half of 2026, possibly a pair of earphones. Consumer appetite remains uncertain. Humane AI, founded by two former Apple employees, sold a similar AI lapel pin but failed commercially, shutting down within two years and selling its assets to HP.