Apple CEO John Ternus said at the opening of the company’s Surprise and Shine event that the iPhone is already the best AI device available today, while arguing that Apple places more weight on user privacy than its rivals. His remarks came after he succeeded Tim Cook as Apple’s chief executive, with Cook now serving as executive chairman. Ternus said Apple does not plan to build entirely new hardware for AI. Instead, the company wants the iPhone to remain the main way consumers interact with the technology. He described the ideal AI product as an “intelligent personal hub” that understands a user’s personal context, stays with them at all times, runs AI models on-device, connects to cloud-based models, and includes a large display, high-quality cameras and microphones, long battery life, ease of use, and close interoperability with other devices, apps, and services. He added that no product is better suited than the iPhone for that role, and said Apple Intelligence is designed to run on-device whenever possible because trust weakens once user data is no longer under the user’s control.
According to ChainCatcher, Apple CEO John Ternus said at the opening of the company’s Surprise and Shine event that the iPhone is already the best AI device available today and that Apple places more emphasis on data privacy than its competitors.
Ternus lays out Apple’s AI hardware position after taking over as CEO
The comments came after Ternus succeeded Tim Cook as Apple CEO. Cook is now the company’s executive chairman. Ternus said Apple does not plan to build new hardware specifically for AI and instead wants the iPhone to serve as the core way consumers interact with the technology.
What Apple sees as the ideal AI device
Ternus described the ideal AI device as an “intelligent personal hub.” He said such a product should broadly understand a user’s personal context, remain with the user at all times, include a powerful processor capable of running AI models on-device, and have internet connectivity to access cloud models.
He also said it should feature a large display, high-quality cameras and microphones, long battery life, ease of use, and tight interoperability with other devices, apps, and services. Ternus said there is no product better suited than the iPhone to serve as that intelligent personal hub.
On-device AI and privacy remain central
Ternus also stressed Apple’s privacy stance, saying others treat users’ personal data as something to be collected and stored. He said trust only goes so far once data is no longer controlled by the user, which is why Apple Intelligence runs on-device whenever possible.
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