Apple entered a new product cycle after John Ternus formally took over as CEO on Sept. 5, according to BlockBeats. Market chatter suggests the company is expected to unveil the iPhone 18 lineup next week, with the iPhone 18 Pro potentially adding new color options including a dark cherry finish. Apple may also shift preorders to early Sept. 12 because Sept. 11 marks the 25th anniversary of the 9/11 attacks.
The report also said Apple’s first foldable phone, the iPhone Ultra, is still expected to launch alongside the iPhone 18 Pro series if the current schedule holds. Even so, early supply could be tight due to a new manufacturing process and structural design, which may lead to longer shipping wait times for buyers.
On the Mac side, market research firm Omdia said Apple is revising its future MacBook roadmap. A higher-end MacBook Ultra could use OLED displays and come in 14-inch and 16-inch versions, with a launch window as early as the second half of 2026 to early 2027. Apple is also not expected to discontinue the existing mini-LED MacBook Pro right away, leaving both display versions on sale in parallel for several years. Separately, Apple has allowed universal Mac App Store apps that require macOS 13 or later to drop support for Intel-based Macs.
Apple entered a new product cycle after new CEO John Ternus formally took office on Sept. 5, according to BlockBeats.
iPhone 18 launch is expected next week
Market sources indicate Apple is expected to introduce the iPhone 18 series next week. The iPhone 18 Pro may add new color options, including a dark cherry finish. Because Sept. 11 marks the 25th anniversary of the 9/11 attacks, Apple may move preorders to early Sept. 12.
Foldable iPhone Ultra could face limited early supply
Apple’s first foldable phone, the iPhone Ultra, is still said to be on track to launch alongside the iPhone 18 Pro lineup. Early supply, however, may remain limited because of a new manufacturing process and structural design. That could leave buyers facing longer delivery wait times.
Omdia points to a higher-end MacBook Ultra
On the Mac side, market research firm Omdia said Apple is adjusting its future MacBook product roadmap. A higher-end MacBook Ultra may use OLED displays and come in 14-inch and 16-inch versions, with a possible release window from the second half of 2026 to early 2027.
Apple is also not expected to end production of the current mini-LED MacBook Pro immediately. The two display versions may remain on sale in parallel for several years.
Apple keeps moving Intel Macs toward retirement
Separately, Apple is continuing to phase Intel Macs out. The company has allowed universal Mac App Store apps that require macOS 13 or later to remove support for Intel-based Macs, reducing app size and simplifying development.
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