Apple is in active negotiations with publishers over new content licensing agreements, according to people familiar with the matter, with the goal of using third-party material to improve Siri, its artificial intelligence voice assistant. The talks have been ongoing for several months, the people said. The proposed deals are meant to span multiple years and would grant Apple the right to use publishers' content for delivering the latest news and information within Siri. A feature tied to that licensed content is expected to launch later this year, they said. Apple has offered a floating payment structure, meaning publishers would be paid based on how their content is used, according to some of the people. Those people also indicated that Apple has discussed a budget that could be as large as several hundred million dollars. The Wall Street Journal initially reported the matter, and BlockBeats relayed it on Aug. 13. The talks remain in progress, and no final agreement has been reached.
Apple Inc. is in talks with publishers on new licensing agreements that would allow the tech giant to use their content to supply the latest news and information to Siri, its AI-powered voice assistant, according to people familiar with the matter.
The Wall Street Journal first reported the discussions. BlockBeats relayed the news on Aug. 13.
People familiar with the talks say Apple has been approaching publishers in recent months. The proposed deals are multi-year and would give Apple rights to the publishers' content, with the goal of strengthening Siri's performance. The feature is slated to launch later this year.
Apple has floated a variable payment structure, which would see publishers compensated based on how their content is used. Budget discussions have included a figure that could reach hundreds of millions of dollars, people familiar with the talks said.
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