Apple sets Sept. 9 launch event for foldable iPhone debut under new CEO John Ternus

Apple sets Sept. 9 launch event for foldable iPhone debut under new CEO John Ternus

N
News Editor
2026-08-26 16:18:49
Apple is set to hold its biggest product event of the year on Sept. 9, according to BlockBeats, with the presentation also marking the formal start of new CEO John Ternus’ tenure. The event will carry the slogan “Surprise and shine.” Apple is preparing several product launches for the event, including its first foldable iPhone, along with the iPhone 18 Pro and iPhone 18 Pro Max. The new devices are expected to feature faster chips and longer battery life, based on the details provided in the source material. The Sept. 9 showcase will be the first major product launch led by Ternus. At the same time, the lineup is not expected to include a second-generation iPhone Air or the standard iPhone 18. The standard iPhone 18 is instead scheduled for release next spring, according to the report. The source describes the presentation as Apple’s largest launch event this year, making it a notable early milestone for the company’s new leadership.

Apple will hold its biggest product launch event of the year on Sept. 9, according to BlockBeats, in a presentation that will also formally open the tenure of new CEO John Ternus. The event’s slogan is 「Surprise and shine」.

Foldable iPhone and iPhone 18 Pro models expected

Apple is preparing multiple product releases for the event, including its first foldable iPhone as well as the iPhone 18 Pro and iPhone 18 Pro Max. Those devices are expected to come with faster chips and longer battery life.

First major launch under Ternus

The Sept. 9 event will be the first major product presentation led by Ternus. It will not include a second-generation iPhone Air or the standard iPhone 18. The standard iPhone 18 is set for release next spring, according to the report.

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