Apple is preparing to showcase a major Siri overhaul at its upcoming Worldwide Developers Conference, with the new assistant expected to be powered by Google’s Gemini AI model. The upgraded Siri is said to handle more complex tasks across apps, signaling a notable shift in Apple’s artificial intelligence strategy and a broader push toward more capable digital assistants.
A more capable Siri for cross-app actions
Unlike earlier versions focused mainly on voice commands and simple responses, the new Siri is expected to execute multi-step tasks across different applications. That would mark a meaningful change in Apple’s approach to AI, as the company moves toward deeper automation and more practical everyday use cases.
Apple is also encouraging developers to integrate with the revamped Siri, including major Chinese technology companies such as Baidu and Tencent. However, discussions have reportedly slowed because of concerns over possible future commissions, highlighting developer caution around the long-term economics of joining Apple’s AI ecosystem.
AI agents could challenge App Store rules
The Siri update comes as Apple explores how AI agents might fit into the App Store. These tools can perform autonomous actions such as booking flights or managing emails, which could create tension with Apple’s current app review system and platform controls.
That leaves Apple facing a difficult trade-off. Restricting AI agents too aggressively could frustrate developers and reduce innovation on the platform. Allowing them more freely, however, could weaken the regulatory structure and business model that have long defined the App Store.
WWDC will be a key test of Apple’s AI direction
The stakes are high because the App Store remains a major revenue engine, with projections cited in the report pointing to $50 billion in revenue in 2025. Any platform changes tied to AI will therefore be examined closely by developers, investors, and regulators alike.
As a result, WWDC is shaping up to be more than a product event. It will also serve as an important signal of how Apple plans to balance AI innovation, developer relationships, and the economics of its platform. The upcoming presentation of a more advanced Siri could become a defining moment in that broader strategy.