Apple has raised US prices for its Apple TV streaming service and the Apple One bundle, according to CNBC, marking the second subscription price adjustment the company has made in recent months. Apple TV's monthly fee increases from $12.99 to $14.99, and the annual plan rises from $99 to $119. The Apple One personal tier, which bundles Apple TV, iCloud and Apple Music together, goes up from $19.95 to $21.95 a month. When Apple TV launched in 2019, it was priced at just $4.99 a month; with the latest increase, its pricing is now moving closer to the levels of major streaming competitors. The change follows Apple's July decision to raise Apple Music by $1 a month, a move the company attributed to higher licensing costs. Taken together, the two increases show Apple's services business continuing a consistent pricing strategy across its consumer subscription lineup, and Apple TV is narrowing the gap with rival platforms in the US market.
Apple TV and Apple One Prices Rise in the US
Apple has raised US prices for its Apple TV streaming service and the Apple One bundle, according to CNBC. BlockBeats relayed the report on August 29. It is the second subscription price increase Apple has made in a short period.
Apple TV's monthly fee moves to $14.99 from $12.99, and the annual plan climbs from $99 to $119. The Apple One personal tier, which bundles Apple TV, iCloud and Apple Music, now runs $21.95 per month, up from $19.95.
Pricing Creeps Toward Rivals
With the new rates, Apple TV is moving closer to the pricing of major streaming competitors. When the service debuted in 2019, it cost just $4.99 a month.
The increases follow Apple's July decision to raise Apple Music by $1 a month, a step the company tied to higher licensing costs.
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