Binance, the world's largest cryptocurrency exchange by volume, released a new guide on Wednesday detailing six red-flag behaviors in market-making agreements that could indicate manipulation or misaligned incentives. The blog post targets both token issuers hiring market makers and retail users trading newly listed or volatile assets.
The Role of Market Makers
Market makers play a vital role in crypto market structure by continuously placing buy and sell orders on trading pairs, narrowing spreads, and absorbing price fluctuations—especially for assets with low trading volume. Without them, thin markets become harder to navigate. Binance said the guide aims to help distinguish legitimate market-making from harmful activity.
Six Red Flags Identified
1. Selling Against Token Release Schedules: If a market maker sells tokens before agreed timelines, it may indicate misaligned incentives or weak internal controls, putting downward pressure on prices before the broader market can absorb supply.
2. One-Sided Trading Behavior: Persistent sell-side orders without corresponding buy-side activity suggest the market maker is distributing tokens rather than maintaining two-sided liquidity. Healthy market-making supports both sides of the order book.
3. Coordinated Selling Across Exchanges: Large simultaneous deposits and sales on multiple platforms—beyond normal rebalancing—may indicate organized distribution rather than genuine liquidity management.
4. High Volume with Little Price Movement: Trading that fails to move price as expected could be a sign of wash trading, where volume is artificially inflated.
5. Thin Order Book Depth: Shallow liquidity allows small trades to cause disproportionate price swings, making it easier to push assets up or down artificially. Binance noted that genuine volume must be supported by meaningful order book depth.
6. Project Compliance Requirements: Token projects launching or listing must adhere to six compliance expectations: strict adherence to token release schedules; prohibition of large-scale sales or token withdrawals; full disclosure of market maker identities and contract terms; thorough verification of market-making partners; clear written mandates covering trading parameters and compliance obligations; and continuous post-listing monitoring.
Prohibited Practices
Binance specifically banned profit-sharing and guaranteed returns agreements with market makers. Any token loan agreements must clearly define how tokens can be used. The exchange said it actively monitors market-making activity and blacklists violators. Suspected misconduct can be reported to audit@binance.com.
Regulatory Context
The guide comes as regulators in multiple jurisdictions intensify enforcement against market manipulation in digital asset markets. Several enforcement actions in the past two years have targeted coordinated trading schemes involving market makers and token issuers colluding to inflate volume or support prices artificially. Binance stated that healthy markets depend on participants acting in ways that reflect genuine supply and demand, and protecting users against fraudulent behavior remains a top platform priority.

