Binance, the world's largest cryptocurrency exchange by volume, has published a new guide warning crypto projects and traders about six red-flag behaviors that may indicate manipulation or misaligned incentives in market-making agreements. The guide targets both token issuers hiring market makers and retail users trading newly listed or volatile assets.
The Role of Market Makers and Associated Risks
Market makers play a crucial role in crypto markets by placing continuous buy and sell orders, narrowing spreads, and absorbing price swings — especially in low-volume assets. Without them, thin markets become harder to navigate. Binance stated that the guide aims to help users distinguish legitimate market-making from activity that harms fair trading.
Six Red Flags Identified by Binance
Topping Binance's list: selling against token release schedules. When a market maker sells tokens before agreed timelines, it can indicate misaligned incentives or weak internal controls, putting downward pressure on prices before the broader market can absorb supply.
Another warning is one-sided trading behavior. Continuous sell-side orders without corresponding buy-side activity may signal that the market maker is distributing tokens rather than maintaining two-sided liquidity. Healthy market making supports both sides of the order book.
Coordinated selling across multiple exchanges is also flagged. Large simultaneous deposits and sales across platforms — beyond normal rebalancing — can suggest organized distribution rather than genuine liquidity management.
High trading volume with little or no price movement may indicate wash trading, where a market maker artificially inflates volume to attract investors. This discrepancy is a classic red flag for manipulation.
Thin order books are another risk. When liquidity is shallow, small trades can cause outsized price swings, making it easier to push assets up or down artificially. Binance emphasized that real volume must be supported by meaningful order book depth.
Finally, high volume with insufficient depth should trigger closer scrutiny, as it may mask underlying illiquidity. Assets with high volume but low depth should prompt immediate investigation.
Recommendations for Traders
Binance advises traders to examine order book depth rather than relying solely on volume numbers; watch for price movements that don't match volume in expected ways; and avoid hasty decisions in early listing stages or fast-moving markets. Checking for consistent two-way quoting is also recommended before entering positions.
Compliance Requirements for Token Projects
For token projects, Binance laid out six compliance expectations: strict adherence to token release schedules; prohibition of large-scale selling or withdrawal of multiple tokens; full disclosure of market maker identities and contract terms to listing platforms; thorough verification of market-making partners; clear written mandates covering trading parameters and compliance obligations; and ongoing post-listing monitoring.
Specifically, Binance banned profit-sharing and guaranteed-income agreements with market makers. Any token loan agreements must clearly specify how those tokens can be used. Binance stated that it actively monitors market-making activity and will blacklist market makers that violate its policies. Projects and users with information about suspected misconduct can report it to audit@binance.com.
Regulatory Context and Industry Impact
The guide comes as regulators in multiple jurisdictions ramp up enforcement against market manipulation in digital asset markets. Several enforcement actions over the past two years have focused on coordinated trading schemes involving market makers and token issuers working together to inflate volume or support prices artificially.
Binance emphasized that fair markets depend on participants acting in ways that reflect genuine supply and demand — and that protecting users against fraudulent behavior remains a top priority for the platform. The guide represents a significant step toward self-regulation in the crypto industry, potentially setting a benchmark for other exchanges to follow.
While the red flags provide a useful framework for due diligence, actual enforcement will be key. Binance’s blacklisting mechanism and the ability to report misconduct may help deter bad actors, but the effectiveness of these measures will depend on consistent monitoring and transparency.

