Binance.US is in a rebuilding phase after two years of regulatory setbacks, according to CoinDesk, which cited comments from CEO Stephen Gregory. The exchange is aiming to reclaim roughly 20% of the U.S. crypto market, a level it once held at its 2022 peak. To bring users back, Binance.US plans to compete with ultra-low fees, new regulated products, and deeper liquidity. Gregory’s remarks come after a period in which the platform faced multiple regulatory lawsuits and enforcement actions that sharply reduced its market share in the United States. Current management said the company will focus on compliance and roll out product lines designed to meet U.S. regulatory requirements as it works to rebuild user trust. Binance.US also reiterated that it operates as Binance Group’s independent U.S. entity and is fully separate from the global Binance platform in both operations and legal structure.
Binance.US is in a rebuilding phase after two years of regulatory setbacks and wants to win back roughly 20% of the U.S. crypto market, CoinDesk reported, citing comments from CEO Stephen Gregory.
Gregory said the exchange plans to draw customers back with ultra-low fees, new regulated products, and deeper liquidity.
Regulatory pressure cut into its market position
Over the past two years, Binance.US was hit by multiple regulatory lawsuits and enforcement actions, which led to a sharp drop in its U.S. market share, according to the report. The exchange had previously been one of the largest crypto trading platforms in the country and at its 2022 peak held about 20% of the U.S. market.
Management puts compliance at the center
Current management said the company will focus on compliant operations and launch new product lines that meet U.S. regulatory requirements in an effort to rebuild user trust.
Binance.US is the Binance Group's independently operated U.S. entity and is fully separate from the global Binance platform in both operations and legal structure.
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