ChainCatcher reported that Binance Wallet and United Stables ($U) have jointly launched the Football World Cup U Trading Competition. During the campaign, users who trade “World Cup” category events with $U through Binance’s eMeme platform can take part in the distribution of a total reward pool of 100,000 U. The eMeme platform is supported by 42.
The first phase of the campaign runs from June 10, 2026 to June 20, 2026. Rewards will be ranked and distributed based on users’ cumulative buy-side trading volume conducted with $U. The top-ranked participant will receive 10,000 U, and all users ranked in the top 100 will receive rewards.
United Stables’ $U is described in the announcement as a BNB Chain-native stablecoin that grew to a market capitalization of 1 billion US dollars within three months. Through this cooperation with Binance Wallet, the trading competition adds another on-chain trading use case for $U around World Cup-category events on the eMeme platform, while giving users additional ways to use $U and participate in the campaign.