Panama City, January 19, 2026 — BingX, a crypto exchange and Web3-AI company, announced a multi-year partnership with Scuderia Ferrari HP. The deal makes BingX the Ferrari F1 team's first official crypto exchange partner, and also marks BingX's debut in motorsport sponsorship. The alliance merges two brands known for performance and innovation, signaling deeper ties between crypto and top-tier sports.
Deal Scope: Digital and On-Track Presence
Under the agreement, BingX will be visible across Scuderia Ferrari HP events, digital platforms, and exclusive fan experiences over the coming years. Financial terms were not disclosed, but both parties stressed the partnership's long-term nature. This is BingX's second major sports sponsorship, following its role as principal partner of Chelsea Football Club since 2024.
Executives: Shared Values and Forward-Looking Innovation
Daniel Lai, Chief Business Officer at BingX, said: "Scuderia Ferrari HP's discipline, precision, and relentless pursuit of excellence mirror the values we strive for as a global exchange. This partnership challenges us to elevate everything we build, every experience we deliver, and every user we serve." Lorenzo Giorgetti, Chief Racing Revenue Officer of Scuderia Ferrari HP, added: "Welcoming BingX as our first crypto exchange partner reflects our willingness to embrace emerging technologies. As we approach the 2026 FIA regulations, this alliance demonstrates our readiness to explore cutting-edge innovation on and off the track."
BingX's Background and Sports Sponsorship Strategy
Founded in 2018, BingX claims over 40 million users globally and offers AI-powered trading products including spot, derivatives, and copy trading. Its pivot to high-profile sports sponsorships began with Chelsea FC in 2024 and now extends to Ferrari F1, suggesting a calculated push for brand recognition beyond crypto natives. The company describes this partnership as a "new period of global ambition," though no additional motorsport deals have been announced.