Bitbase said on X that it has upgraded its brand to Bitbase 2.0 and introduced a new brand message: "focus on value through change." The company said the new phase will reposition Bitbase from a trading platform to a value platform. It also said a refreshed logo and visual identity system have already gone live across the Bitbase app, official website, and official social media accounts. In the same update, Bitbase said its brand IP will be unveiled soon. The company added that later rounds of the upgrade will extend to product experience and user participation. The announcement was shared through Bitbase’s official X account, with no further details disclosed in the post.
Bitbase said on X that it has upgraded its brand to Bitbase 2.0 and introduced the message, "focus on value through change."
The company said Bitbase 2.0 will shift its positioning from a trading platform to a value platform. A new logo and visual identity system have already been rolled out across the Bitbase app, official website, and official social media channels.
Bitbase also said its brand IP will be announced soon, with later stages of the upgrade set to extend to product experience and user participation.
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