Bitget, a leading derivatives exchange, has released its latest global market penetration plan and operational data on Twitter. As of now, the platform's global registered users have surpassed 1.6 million, spanning 48 countries and regions. Notably, Korean users constitute over 28% of the user base, while the proportion from English-speaking regions has significantly increased to exceed 21%. This indicates that Bitget's globalization strategy is yielding substantial results, with its user volume and trading volume fully leading the derivatives market.
Global Expansion Accelerates: Daily Volume Over $5 Billion
According to CoinMarketCap, Bitget's average daily trading volume has exceeded $5 billion. Among professional derivatives exchanges, it ranks only behind FTX and Bybit, securing a top-six position in the industry. In regions with the highest user concentration—South Korea, East Asia, and Southeast Asia—Bitget is active in major mainstream communities. Though launched just three years ago, Bitget has rapidly differentiated itself through innovative products and an increasingly sophisticated ecosystem.
Copy Trading and Quanto Swap: Solving Retail Pain Points
A harsh reality in futures trading is that 90% of traders lose money. To address this pain point, Bitget introduced two flagship products: One-Click Copy Trade and Quanto Swap Contract. With the advantages of “low threshold, simple and good,” Bitget quickly became the most popular derivatives exchange among retail investors, securing a firm foothold in a highly homogeneous competitive market.
Acquisition of BitKeep: DeFi Wallet Integration
At the end of last year, Bitget established a global strategic investment lab, Labs, to begin deploying in the primary market. In April this year, Bitget announced the wholly-owned acquisition of the decentralized multi-chain wallet BitKeep, which boasts over one million users. BitKeep will serve as a natural traffic funnel for Bitget. As users become more security-conscious and increasingly choose wallets to store digital assets, this acquisition strengthens Bitget's ecological landscape and supports its globalization efforts.
Global Ambassador Program: High Rebates for Localization
In expanding globally, Bitget has insisted on localized and compliant operations while launching the Global Ambassador Program. Crypto enthusiasts from different countries can apply to become ambassadors, introducing Bitget’s products and services to local users on behalf of the platform. They also collect user feedback and advocate for more benefits. Bitget offers ambassadors rebate ratios much higher than the industry average. Bitget’s global CEO Sandra revealed in an interview: “It is not uncommon to have an ambassador with a monthly income of $100,000 in South Korea. We are willing to share growth dividends with our partners.” She added that the program will increase investment in new markets including South America, Japan, Central Europe, and Russia.
Company Background: From Spot to Derivatives, Backed by SNK
Founded in July 2018, Bitget started as a spot exchange and pivoted to derivatives in the first half of 2019. With a team from traditional finance, it easily formed a competitive advantage and achieved a single-point breakthrough. The platform supports up to 125x leverage and maintains excellent market depth. In July 2020, Bitget received a multi-million dollar investment from top gaming company SNK, headquartered in Osaka, Japan, reaching a valuation of $1 billion. SNK, known for iconic IPs like “Fatal Fury” and “The King of Fighters,” validated Bitget’s trustworthiness. Bitget also offers 24/7 multi-language customer support and operates social media accounts on Twitter, Facebook, Telegram, etc. CEO Sandra stated: “Bitget has everything in place, and it is our major development strategy to deepen the global market. We welcome outstanding talents from South America, Japan, Central Europe, Russia and other regions to be Bitget’s global ambassadors. We will witness the future together.”