This is a sponsored press release.
Bitget, the world's first Universal Exchange (UEX), launched the UEX Switch Campaign on March 16, 2026, calling on traders to move away from fragmented, single-asset platforms to a single account that captures opportunities across crypto and global markets. The campaign follows a major app upgrade that places crypto and TradFi products side by side on the homepage, reducing navigation steps by approximately 30% compared to typical trading journeys.
Switch to UEX, Switch to Bitget
The campaign is anchored around the message “Switch to UEX, Switch to Bitget.” Bitget emphasizes that traders no longer operate in a single-asset world: crypto correlates with equities, gold moves with macro sentiment, and forex reacts to the same headlines as Bitcoin. Yet many traders still jump between apps, convert currencies, and lose time and opportunities. The UEX Switch Campaign directly addresses this fragmentation, positioning Bitget UEX as the platform for the next generation of cross-asset traders.
Bitget CEO Gracy Chen stated: “The pivot is here. Traders who are still not adapting to the evolving markets are leaving alpha on the table every single day. Bitget UEX was built to remove that friction entirely. The goal is one account and platform for all markets and opportunities. The great migration has begun.” The campaign’s central narrative, #TheGreatMigration, reflects the idea that capital flows naturally toward better opportunities. As crypto matures into global financial infrastructure and tokenized assets go mainstream, traders are migrating from fragmented platforms to unified, borderless trading experiences. Bitget UEX is positioned as the primary destination.
Key Metrics and Platform Advantages
Bitget commands 89% of the global market share for Ondo’s tokenized stock tokens, with record daily volumes of $6 billion reached in January 2026. The platform offers access to over 200 tokenized stocks and ETFs, CFDs, stock perps, FX, indices, commodities, and precious metals, all settled within a single USDs-denominated account. Traders never miss opportunities thanks to cross-margin capabilities, 24/7 market access, and up to 500x leverage. Bitget’s internal goal is to handle 40% of tokenized stock trading volume by 2030, equivalent to $15–$30 trillion. The UEX Switch Campaign marks a pivotal step in Bitget’s strategy to become the world’s dominant liquidity and distribution hub for global asset trading.
Platform Background
Bitget serves over 125 million users, with access to 2M+ crypto tokens, 100+ tokenized stocks, ETFs, commodities, FX, and precious metals. The ecosystem features an AI agent that co-pilots trade execution. Strategic partnerships with LALIGA and MotoGP™ drive crypto adoption, while a collaboration with UNICEF supports blockchain education for 1.1 million people by 2027.
Risk warning: Digital asset prices are volatile. Investors should only allocate funds they can afford to lose and seek independent financial advice. Past performance is not indicative of future results.