"I've always believed we need to build a truly fair society, and Web3 is the ultimate platform to offer equal competition," BitMart global CEO Nenter said repeatedly in an exclusive interview. That conviction drives both his personal shift from Wall Street investment banking to Web3 and BitMart's Everything App vision.
From Wall Street to Web3: A Platform for Equal Competition
Nenter spent 17 years on Wall Street focusing on leveraged finance and M&A, then served as Hong Kong VC Partner at Animoca Brands. He saw severe inequality in global finance—many lack basic bank accounts while others easily access high-yield products. He believes two pillars can close the gap: making financial products and services universally accessible, and equipping ordinary users with basic financial knowledge and choice. Bitcoin's original design as a hedge against fiat systems fits perfectly, and Web3 blockchain technology enables this vision.
Everything App: Not Just a Token Supermarket but a Financial Universe
At Animoca Brands, Nenter learned that the strongest projects are never isolated; they live within a complete ecosystem spanning gaming, DeFi, and open communities. That's why BitMart's Everything App aims to let users manage crypto, tokenized RWA (stocks, commodities, bonds), savings, and wealth products in one place—no need to switch between four or five apps. BitMart has joined the XStocks Alliance and partners with RWA issuers to quickly bring quality products on board.
Zero Fees and Full Compliance: 50-State US Licensing
BitMart secured operational licenses across all 50 US states this year and rolled out zero trading fees. Nenter calls this a "basic requirement" to compete in the US market dominated by Coinbase and Binance. Rather than relying on fee revenue—compliance costs are high—BitMart focuses on offering better tools, higher yield products, diversified asset choices (including RWA and credit cards), and a seamless user experience. Regional adaptations are key: Southeast Asian users need P2P transfers, CIS users rely on credit cards, and US users favor spot trading.
RWA Expansion and Financial Education: Helping Users Diversify
RWA represents the biggest intersection between TradFi and Crypto, with an estimated market cap exceeding $100 billion. BitMart positions itself as a comprehensive financial platform bridging crypto-native and traditional finance users. Beyond trading, BitMart launched financial literacy courses (basic and advanced) and developed tools like Slippage Protection and AI Beacon. The AI Beacon explains portfolio risks in plain language under different market conditions. These tools help both crypto-native users moving into stocks and precious metals, and traditional users entering crypto.
Double-Skilled Talent: The Backbone of Everything App
Finding talent with dual skills—understanding crypto-native rapid iteration and user habits, plus traditional finance compliance, internal controls, and institutional product design—is the biggest challenge. BitMart pairs people from both backgrounds to create synergy. If Nenter had to pick one success metric, it would be "the ratio of users holding diversified assets": when users not only trade crypto and perpetuals but also hold tokenized RWA stocks, use wealth products, and even the BitMart Card, the platform has succeeded as a complete financial hub.
BitMart's core mission remains unchanged: leveraging crypto rails to deliver better financial services than local Web2 products. Whether for unbanked Southeast Asians, US users seeking diversified assets, or younger generations learning new asset classes, BitMart aims to be their first and most complete gateway to financial independence.