Bitso, one of Latin America's largest crypto service providers, has released its Crypto Landscape in Latin America 2025 report, revealing that stablecoins now drive nearly 40% of all cryptocurrency purchases in the region. The report, based on data from almost 10 million customers in Argentina, Brazil, Colombia, and Mexico, highlights a structural shift toward financial stability over speculation.
Stablecoin Purchases Outpace Bitcoin
According to the report, stablecoins accounted for 40% of total crypto purchases in 2025. USDC led with a 23% share, followed by USDT at 16%, while Bitcoin represented only 18% of purchases. Bitso interprets this as a sign that users now prioritize stability and liquidity over short-term trading strategies.
Country-Level Variations: Argentina Leads with Over 70% Stablecoin Share
Dollar dominance is most pronounced in Argentina, where USDC and USDT together account for more than 70% of all crypto purchases. Brazil presents the most balanced market, with stablecoins at 34% and Bitcoin leading at 22%. Colombia and Mexico fall in between. Bitso notes this reflects a “structural change” in how crypto is used across the region: less as a speculative tool and increasingly as financial infrastructure for savings, payments, and cross-border value transfer.
Bitcoin Remains the Core Store of Value
Despite lower purchase activity, Bitcoin remains the most widely held asset, constituting 52% of all portfolios, down only 1% year-over-year. The report underscores that Latin American users view Bitcoin as a reliable store of value amid regional economic volatility, while stablecoins serve as a medium for daily transactions and remittances. This creates a dual pattern: “stablecoins for payments, Bitcoin for savings.”
Bitso Processes Over $80B in Stablecoin Payments
Bitso also announced a milestone, processing over $82 billion in stablecoin payments across Latin America in 2025. The report concludes that adoption is driven not by decentralization ideals but by the need for a stable dollar-denominated asset that traditional financial systems fail to provide.