As non-fungible tokens (NFTs) have grown into a multi-billion dollar industry in 2021, major cryptocurrency exchanges are racing to launch their own NFT marketplaces. Now Blockchain.com, the cryptocurrency financial services firm, has officially joined the trend by announcing its Blockchain.com NFT Marketplace alongside a new NFT Explorer. Select users can sign up for beta access starting today.
Blockchain.com NFT Marketplace Beta
“We want to make accessing the NFT market as easy as accessing the crypto market,” Blockchain.com stated in its announcement. “With the Blockchain.com NFT Marketplace (in beta), you’ll be able to browse, buy, sell, and securely store NFTs without ever leaving your Blockchain.com Wallet.” The marketplace is integrated directly into the company’s non-custodial wallet, allowing users to manage their digital assets and NFTs in one place.
The launch follows Blockchain.com’s recent acquisition of Sesocio, an Argentina-based investment platform. That acquisition brought the firm’s global headcount to 400 employees, and the company plans to establish a physical presence in Latin America. Now, users can register for beta access to the NFT marketplace and begin exploring available collections.
NFT Explorer Provides On-Chain Data
In addition to the marketplace, Blockchain.com released an NFT Explorer that surfaces key information about Ethereum-based NFTs, including current price, floor price, owner details, and last sale price. The data is sourced from OpenSea, the largest NFT marketplace. The company also published a step-by-step guide on how to purchase an NFT through its platform, lowering the barrier for newcomers.
Blockchain.com joins a growing list of exchanges — including Crypto.com, Coinbase, and FTX — that have debuted NFT marketplaces this year, alongside dominant standalone platforms like OpenSea and Rarible. By combining a non-custodial wallet with an integrated marketplace, Blockchain.com aims to offer a frictionless experience for its existing user base of millions. The beta period will allow the company to gather feedback and refine features before a full public release.