Bundil, a cryptocurrency app that invests users’ spare change from everyday purchases, has landed a $100,000 deal on ABC’s Shark Tank. Services built around recurring micro-investing have become increasingly popular, especially among younger users, and Bundil brings that model to digital assets by turning small payment roundups into crypto purchases.
A roundup model for crypto investing
Bundil works in a similar way to mainstream spare-change investing apps. When users make purchases with a credit or debit card, the app rounds the transaction up to the nearest dollar and automatically invests the difference into a selected cryptocurrency. According to the report, supported assets include bitcoin (BTC), ethereum (ETH), litecoin (LTC), and bitcoin cash (BCH).
The company says it does not custody customers’ fiat funds or crypto directly. Instead, it relies on Coinbase to process transactions, while allowing users to monitor portfolio growth and manage holdings within the app interface. Pricing for the service starts at $2 per month.
Dmitri Love’s pitch on Shark Tank
Founder Dmitri Love appeared on the show and explained that the idea came to him while he was a biochemistry student in college. During recovery from a sports injury, he taught himself programming and began thinking about how difficult it was for newcomers to buy cryptocurrency. His goal, he said, was to create a simpler path for people trying to enter the market.
Love initially asked the investors for $100,000 in exchange for 10% equity. Kevin O’Leary ultimately offered the requested amount, but in return demanded 50% ownership of the startup. Love pushed back on the size of the stake, but with no competing offers from the other sharks, he agreed to the deal.
Crypto keeps reaching mainstream audiences
The segment also reflects how cryptocurrency continues to move into broader public and investment conversations. The report notes that Shark Tank investors have discussed the sector before, including Mark Cuban, whose view on bitcoin has become more open over time. In that context, Bundil represents another attempt to make crypto exposure more accessible by linking investing to ordinary consumer spending.