Cardone Capital bought 282 BTC earlier this month as Bitcoin fell toward $59,000. The purchase was worth about $18 million at the time, and it lifted the firm’s total Bitcoin position to more than 2,700 BTC. Based on current market prices cited in the source material, those holdings are now valued at nearly $200 million. The company says the acquisitions are financed through recurring rental income from its real estate portfolio, not through borrowing or external funding.
Rental income is being converted into Bitcoin purchases
According to Grant Cardone, the company has strengthened cash flow from its properties and increases Bitcoin buying when prices decline. Cardone Capital operates thousands of residential units and office properties, and it runs its real estate business and digital asset strategy inside the same corporate structure. Its approach centers on steady accumulation across different market conditions instead of relying on short-term market timing.
The model stands apart from more common institutional treasury strategies. Cardone Capital directs cash flow from apartment rentals into Bitcoin purchases, a structure it says is meant to reduce timing risk and support balanced portfolio growth. The firm also says it does not depend on raising capital through public markets in the way many traditional corporate models do, with the aim of avoiding shareholder dilution and limiting exposure to debt maturities.
Firm cites a 22% to 32% annual return target
In the source material, Cardone Capital says it is targeting annual returns in the range of 22% to 32% through this strategy. The latest disclosed addition was 282 BTC, while total Bitcoin holdings are listed at more than 2,700 BTC. Funding source is the defining feature here: rental income, rather than capital markets or outside financing.
Targets now extend to 3,000 BTC this year and 10,000 BTC over time
Grant Cardone has also laid out new accumulation goals. The company wants to reach 3,000 BTC this year and build that position to 10,000 BTC over the longer term. It has also indicated that it may launch a publicly traded real estate entity focused on Bitcoin, while keeping its Bitcoin price target of $189,425 by 2026.
The strategy still carries clear risks. The source notes that Bitcoin testing levels near $59,000 can pressure corporate balance sheets, especially for firms that bought at higher prices. Exposure is not limited to crypto volatility either. A weaker real estate market, lower rental income, or declining property values could slow the pace of future Bitcoin purchases, even as Cardone Capital says it will keep pairing real estate cash flow with Bitcoin accumulation.