Chelsea Football Club has still not secured a permanent front-of-shirt sponsor, with a rumored agreement involving Circle, the issuer of the USDC stablecoin, remaining unconfirmed. Since the end of the 2022-23 season, the Premier League club has used temporary shirt-front branding for four consecutive campaigns. Meanwhile, Chelsea has extended its training kit partnership with cryptocurrency exchange BingX through the 2026-27 season, indicating that the club continues to maintain commercial ties within the digital asset sector. The update was reported by Techub News, citing CryptoBriefing. No official confirmation has been provided regarding the Circle deal. The club's ongoing crypto-related partnerships suggest a continued focus on digital asset commercial relationships.
Chelsea Football Club still has not locked in a permanent front-of-shirt sponsor, Techub News said. And the talk that Circle, the issuer of the USDC stablecoin, would sign a sponsorship deal with the Premier League club remains unconfirmed.
Since the end of the 2022-23 season, Chelsea have gone with temporary shirt-front branding for four straight campaigns. But the club did extend its training kit agreement with cryptocurrency exchange BingX through the 2026-27 season, a sign that Chelsea is still keeping commercial ties to the digital asset sector.
Techub News reported the details, citing CryptoBriefing.
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