Stablecoin issuer Circle has signed a sponsorship agreement with Premier League club Chelsea, becoming the club's lead partner and official front-of-shirt sponsor. The agreement was announced on Friday, August 28. Under the deal, Circle and USDC branding will appear on the shirts worn by Chelsea's men's team, women's team and academy teams from the 2026/27 season onwards. The partnership covers multiple teams within the club and will place the stablecoin brand on official match jerseys. In regulatory terms, USDC operates within the framework of the GENIUS Act, a law signed by U.S. President Donald Trump last year. Tether's USDT, by contrast, operates largely outside that framework on a global scale. Tether has also introduced USAT, a smaller stablecoin aimed specifically at the U.S. market. The news was reported by BlockBeats on August 28. The GENIUS Act, signed into law last year, provides a legal framework for stablecoin operations in the United States, and Circle's USDC is positioned to operate within that framework. The sponsorship begins in the 2026/27 season, when Circle and USDC branding will be displayed on Chelsea's men's, women's and academy team shirts.
BlockBeats reported that stablecoin issuer Circle has agreed to become the lead partner and official front-of-shirt sponsor of Premier League club Chelsea. The agreement was announced on Friday, August 28, and will take effect from the 2026/27 season.
From that point, Circle and USDC branding will appear on the shirts worn by Chelsea's men's, women's and academy teams.
USDC is positioned to operate under the GENIUS Act, a law signed by U.S. President Donald Trump last year. Tether's USDT, by contrast, mainly operates outside that framework on a global basis. Tether has also introduced USAT, a smaller stablecoin aimed at the U.S. market.
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