Coinbase One Card: A Bitcoin Rewards Credit Card Backed by American Express
Coinbase has announced its first-ever branded credit card, issued in partnership with American Express, called the Coinbase One Card. It will roll out this fall exclusively for U.S. members of Coinbase One, the platform's monthly subscription service. The card offers 2% to 4% back in Bitcoin on everyday purchases, along with access to American Express perks. This is a first-of-its-kind product for Coinbase, which previously only offered a prepaid debit card with Visa in 2020.
“We see real potential in the combination of Coinbase and crypto with the powerful backing of American Express, and what the card offers is an excellent mix of what customers are looking for right now,” said Will Stredwick, head of American Express global network services, during the Coinbase State of Crypto Summit in New York. The card is part of a larger push by Coinbase to expand its subscription-based services.
Subscription Service Expansion: Coinbase One and Basic Tiers
Coinbase One costs $29.99 per month and includes zero trading fees, higher staking rewards, and customer support perks. The company also announced a cheaper version—Coinbase Basic—for $4.99/month or $49.99/year, which includes fewer features. Coinbase’s subscription business is growing fast: it brought in $698.1 million in Q1 2025, compared to $1.26 billion in trading revenue. According to William Blair analyst Andrew Jeffrey, this kind of recurring revenue is a big reason why long-term investors are sticking with the stock.
Launched in 2023, Coinbase One now has over a million members. The company has been steadily growing its ecosystem with products like its Base developer platform and a self-custody wallet.
Bitcoin-Centric Strategic Positioning
Coinbase has long positioned Bitcoin at the center of its strategy—offering BTC custody services to institutions, supporting Bitcoin ETFs, integrating Bitcoin rewards into its products, and actively advocating for Bitcoin-friendly regulation in Washington. Coinbase also supports Bitcoin development directly through funding grants and engineering support. As the largest publicly traded crypto exchange in the U.S., Coinbase continues to frame Bitcoin not just as an asset, but as the foundation of its long-term vision.