Coinbase Rebrands Wallet App as Base App, Integrates Social and Trading Features

Coinbase Rebrands Wallet App as Base App, Integrates Social and Trading Features

N
News Editor 01
2026-07-06 19:32:14
Coinbase rebranded its wallet app to Base App, integrating social networking, mini-apps, payments, and trading. Beta launched July 16 with Farcaster-based feed, USDC NFC payments, and Base Pay for Shopify merchants.

美国最大加密货币交易所Coinbase近日宣布,将其Coinbase Wallet应用正式更名为Base App,并进行全面功能升级。新应用将社交网络、迷你应用、聊天、支付和交易功能整合于同一平台,标志着Base生态系统进入全新阶段。

Base生态三大支柱浮现

Coinbase将Base生态描述为三个核心组件:Base Chain(底层区块链)、Base Build开发者工具包以及Base App(面向消费者的应用程序)。Base App已于7月16日向候补名单用户开放Beta版测试。

功能亮点:社交信息流与链上原生交互

Base App最引人注目的新功能是内置基于Farcaster协议的社交信息流。用户可通过Zora将帖子代币化,接收打赏和每周活动奖励,并能在信息流中直接追踪好友的交易动态或兑换代币。迷你应用也深度整合,涵盖从游戏到预测市场的各类场景。

支付方面,Base App支持通过NFC一键支付USDC,并采用XMTP协议实现加密消息传输。注册后用户自动获得一个Base Account智能钱包,可在不同应用和区块链网络间通用。

此外,Coinbase推出了Base Pay支付服务,专为近乎即时的USDC交易设计。Shopify商家已可集成该服务——今年6月,Shopify通过与Coinbase和Stripe的合作,正式支持稳定币支付。

市场影响:App Store排名飙升 但热度信号或已失效

Coinbase官方表示,目标是简化链上活动,使其达到标准Web应用的易用水平。Beta期结束后,Base App将逐步向公众开放。值得注意的是,欧盟和加拿大的用户暂时无法获得Base App奖励。

随着功能更新,Coinbase主应用在App Store的排名在过去一个月从436位飙升至162位,通常被视为散户兴趣的晴雨表。然而,据The Block分析,历史上Coinbase应用排名飙升常伴随加密市场狂热,并在散户热情见顶后出现回调。但专家认为这一趋势可能正在改变——Robinhood等交易平台加剧了竞争,如今多款加密应用可同时出现在App Store前列,Coinbase的单一排名已不再是散户情绪的绝对指标。

截至发稿,Coinbase股票(COIN)报收410美元,隔夜上涨3.09%。市场分析人士指出,Base App的推出有望进一步巩固Coinbase在链上应用领域的领先地位,但竞争加剧和监管不确定性仍是长期挑战。

This article was originally published by Bit.Fan. For more cryptocurrency news and market insights, visit www.bit.fan.
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