This article is based on a sponsored press release. CyberArena has announced the official rebranding of its flagship platform from 188BET to taptap, effective July 1, 2025. According to the company, the move marks the beginning of a new phase centered on a more modern user experience, stronger digital security, and broader payment flexibility, including the rollout of cryptocurrency payment support.
In the announcement, CyberArena described taptap as a mobile-first brand built for digitally native users who expect faster, simpler, and more seamless online experiences. The company framed the rebrand as more than a cosmetic change, presenting it as part of a larger strategy to position itself as a technology-led and trusted entertainment platform for the next generation of online players.
A New Brand Identity Built Around Speed and Simplicity
Under the new identity, taptap is designed to emphasize ease of use and performance across devices. CyberArena said the updated platform includes a redesigned mobile interface, refreshed visual branding, and improved navigation. The company’s spokesperson said the new name reflects its commitment to “speed, simplicity, and smarter gaming,” suggesting that the shift is intended to better align the platform with current user behavior and expectations.
While the announcement focuses heavily on the brand refresh, it also underlines operational continuity. CyberArena did not describe the rebrand as a relaunch of the business itself, but rather as an evolution of an existing platform with a new front-end identity and a broader technology roadmap.
Crypto Payments Become Part of the Platform
One of the most notable changes in the announcement is the addition of cryptocurrency payments. CyberArena said taptap now supports transactions in Bitcoin (BTC), Ethereum (ETH), and Tether (USDT). The company added that more digital assets are expected to be introduced in the coming months, although no timeline or further token list was provided in the release.
The company positioned the crypto integration as a step toward giving users more flexibility and control over their transactions. It said these crypto payments are protected by blockchain-level encryption, with the goal of delivering a faster, safer, and borderless financial experience for users across different markets. The press release did not provide technical details about custody, settlement partners, network support, or regional availability, but it made clear that digital asset payments are now part of the platform’s product offering.
For the broader crypto industry, this kind of announcement reflects a continuing trend in which online entertainment and gaming operators explore digital assets as an alternative payment rail. In this case, CyberArena is directly linking the taptap brand identity to financial innovation, privacy, and flexibility, rather than treating crypto as a peripheral feature.
What Changes and What Stays the Same
CyberArena outlined both the new elements and the parts of the user experience that remain unchanged. On the change side, the platform now operates under the taptap name and comes with a refreshed interface and updated branding. On the continuity side, existing users are not required to create new accounts or go through a new sign-up process.
According to the release, user accounts remain active, and core account-related functions such as login credentials, balances, and play history are unchanged. The company also said that all current product offerings remain available and that existing services, including promotions and rewards, will continue as usual.
This continuity message is significant in rebranding campaigns, especially in sectors where users may be sensitive to platform migration risks. By emphasizing that account infrastructure and user history are unaffected, CyberArena appears to be trying to reduce friction and reassure its existing customer base during the transition.
Full-Service Gaming Portfolio Remains in Place
Beyond payments and branding, the company said the platform’s entertainment offering remains broad. Under the taptap brand, users will continue to have access to sports betting, esports wagering, live casino, RNG-based casino games, virtual sports, lottery products, and chess and other skill-based games.
CyberArena said the service is designed for both desktop and mobile users and will continue to be supported by what it described as a high-performance interface, premium customer service, and 24/7 multilingual support. The release presents these features as part of the platform’s effort to maintain service consistency while modernizing its identity and payment stack.
Trust, Responsible Play, and Future Positioning
In the final sections of the announcement, CyberArena tied the launch of taptap to broader ideas of trust and responsible gaming. The company said its mission remains focused on delivering secure, accessible, and modern gaming experiences with user trust and responsible enjoyment at the center. It also argued that introducing cryptocurrency payments is consistent with a wider commitment to financial innovation and greater user freedom and privacy.
The spokesperson described taptap as setting “a new standard” for what an online gaming platform should be: faster, smarter, and future-ready. That language suggests CyberArena wants the new brand to signal both continuity and forward momentum—preserving its existing entertainment services while repositioning itself for a more mobile and crypto-enabled market environment.
Company Details
According to the release, taptap is the newly rebranded digital gaming platform operated by CyberArena, formerly known as 188BET. The company lists its headquarters at 9 Barrack Road, Belize City, Belize. It says the platform offers a range of online entertainment products and is built around technology, user trust, and a modern digital experience.
For media and customer support, the announcement lists the email address support-en@taptap.support and the website https://www.taptap.asia. As presented in the release, the rebrand is intended to preserve the platform’s existing service base while using a new identity and crypto payment support to strengthen its competitive positioning in the global digital entertainment space.