Sports streaming giant DAZN has announced a partnership with ADI Predictstreet, a blockchain-powered prediction market platform, to embed interactive forecasting features directly into live broadcasts of the 2026 FIFA World Cup. This marks DAZN's second such deal in 2026, following a January agreement with Polymarket to integrate real-time odds data.
Deal Details and Regulatory Concerns
Under the multi-year agreement, ADI Predictstreet will be integrated into DAZN's coverage before, during, and after live events, enabling interactive messaging, real-time sentiment tracking, and tournament-linked prediction experiences. While the World Cup serves as the launchpad, the partnership extends to DAZN's entire sports portfolio, including major leagues and events. ADI Predictstreet runs on ADI Chain, described by its backers as the first institutional Layer 2 blockchain for stablecoins and real-world assets in the MENA region. It leverages ZKsync's Airbender zero-knowledge proof technology and has been audited by OpenZeppelin and Hacken. ADI Chain also provides settlement infrastructure for a dirham-backed stablecoin authorized by the Central Bank of the UAE.
However, the regulatory foundation of the partnership has drawn scrutiny. The Gibraltar Gambling Division granted Predict Street Ltd a betting intermediary license under the Gambling Act 2005 on March 26, making it the first licensed prediction market operator in the territory and, according to authorities, the first officially licensed in Europe. Gibraltar's Minister for Justice, Trade and Industry, Nigel Feetham, called the approval "record-speed" and linked it to the territory's economic response to UK gambling tax hikes. In contrast, Germany, the Netherlands, France, and Portugal have restricted or blocked prediction market operators.
FIFA named ADI Predictstreet its first official prediction market partner on April 2 under a multi-year agreement covering the World Cup and beyond. The platform's public launch, planned for April 9, has been delayed, and Predictstreet.io remained in demo mode as of press time. Front Office Sports reported that ADI Predictstreet does not work with IC360 or Sportradar—the two integrity monitoring firms FIFA already uses for World Cup betting oversight—and could not confirm whether any other watchdog exists. The current Gibraltar license authorizes ADI Predictstreet to serve clients only within the territory (population ~40,000), leaving the platform unlicensed in the broader markets targeted by the FIFA and DAZN agreements.
DAZN's Prediction Market Push and Brazil's Gambling Ban Proposal
This is DAZN's second foray into prediction markets in 2026. On January 20, DAZN announced a partnership with Polymarket, integrating real-time Polymarket probability data into live broadcasts, with plans to allow direct contract trading within the app. DAZN Group CEO Shay Segev described the ADI deal as a step toward embedding real-time predictions directly into the live viewing experience, while ADI Predictstreet CEO Dimitrios Psarrakis called it a "pivotal moment for audience engagement in sports."
Meanwhile, Brazil's ruling Workers' Party parliamentary group has introduced a bill proposing a federal-level total ban on online gambling. President Lula has not yet commented. If passed, the bill could affect prediction markets and other forms of online betting.
Overall, the DAZN-ADI Predictstreet partnership represents a deep integration of blockchain prediction markets into sports streaming, but unresolved regulatory compliance, jurisdictional limitations of the Gibraltar license, and the absence of independent integrity monitoring cast a shadow over the innovation.