Sports streaming platform DAZN has announced that it will integrate ADI Predictstreet, a blockchain-based prediction platform and FIFA’s first official prediction market partner, directly into live coverage tied to the 2026 FIFA World Cup. The companies said the integration will support interactive prompts, real-time sentiment tracking, and prediction experiences before, during, and after live events.
The announcement marks another step in the growing convergence of sports media, blockchain infrastructure, and prediction products. DAZN said the World Cup will serve as the launch platform, but the partnership is intended to go beyond football’s biggest event and expand across the broadcaster’s broader portfolio of leagues and competitions.
A deeper push into prediction-driven viewing
According to the companies, ADI Predictstreet will be woven directly into DAZN’s live-streaming experience rather than being offered as a standalone side product. The idea is to make prediction features part of the viewing flow itself, allowing audiences to engage with live events through market-style signals and interactive prompts connected to match developments.
That positioning is important because DAZN has been moving quickly in this direction. The ADI Predictstreet deal is its second prediction-market partnership in 2026. Earlier, on January 20, DAZN announced a separate agreement with Polymarket under which real-time probability data would be integrated into live broadcasts, with plans to eventually enable direct contract trading within the app. Taken together, the two deals suggest DAZN is actively testing how prediction mechanics can become part of mainstream sports consumption.
DAZN Group CEO Shay Segev described the latest agreement as a step toward embedding real-time predictions directly into the live viewing experience. For ADI Predictstreet, the deal offers something equally valuable: visibility inside a major global sports media platform at a time when the company is still early in its market rollout.
FIFA link gives the platform immediate profile
ADI Predictstreet was publicly introduced as FIFA’s first official prediction market partner on April 2 under a multiyear agreement covering the World Cup and other future opportunities. That designation gave the platform a high-profile institutional endorsement almost immediately after it secured regulatory approval in Gibraltar.
The FIFA relationship matters because it gives ADI Predictstreet a level of legitimacy and exposure that most blockchain-based consumer products struggle to achieve. Sports governing bodies have historically been cautious around betting and market-style products, particularly where global tournaments are concerned. By securing an official role, ADI Predictstreet moved from being a niche Web3 application to a product attached to one of the most commercially powerful organizations in global sport.
At the same time, the scale of the FIFA and DAZN partnerships also puts pressure on execution. A platform tied to an event as large as the World Cup must not only deliver technically, but also navigate compliance, integrity monitoring, and jurisdictional restrictions in a tightly scrutinized environment.
Built on ADI Chain
ADI Predictstreet runs on ADI Chain, which its backers describe as the first institutional Layer 2 blockchain in the MENA region designed for stablecoins and real-world assets. The infrastructure has been presented as enterprise-oriented rather than purely retail, with ADI Predictstreet positioned as its first consumer-facing application.
According to the public description, ADI Chain uses ZKsync’s Airbender zero-knowledge technology and has been audited by OpenZeppelin and Hacken. The chain also reportedly provides settlement infrastructure for a dirham-backed stablecoin authorized by the Central Bank of the UAE. Those details are relevant because they frame the prediction product not as an isolated app, but as part of a wider blockchain ecosystem aimed at regulated financial and tokenized asset use cases.
For DAZN, that technological framing may help differentiate ADI Predictstreet from simpler fan-engagement widgets. For ADI Chain’s supporters, the DAZN integration offers a chance to put consumer traffic on top of infrastructure that has mostly been described in institutional terms.
Fast-tracked licensing, but a limited operating footprint
One of the most closely watched aspects of the story is regulation. Gibraltar’s Gambling Division granted Predict Street Ltd a betting intermediary license under the Gambling Act 2005 on March 26. That approval made it the first licensed prediction market operator in the territory and, according to local authorities, the first officially licensed operator of its kind in Europe.
Gibraltar officials portrayed the approval as unusually fast. Justice, Trade and Industry Minister Nigel Feetham reportedly described it as “record speed” and linked the move to the territory’s broader economic response to rising UK gambling taxes. In other words, Gibraltar appears to be positioning itself as a more accommodating home for emerging prediction-market models at a time when other jurisdictions remain restrictive.
That contrast is significant. The report notes that countries including Germany, the Netherlands, France, and Portugal have restricted or blocked prediction market operators. So while Gibraltar has opened a door, the broader European environment remains fragmented and in some cases hostile. That makes the difference between headline partnerships and actual addressable market size particularly important.
At present, ADI Predictstreet’s Gibraltar license authorizes it to serve customers only within Gibraltar itself, a market of roughly 40,000 residents. That is a very small base relative to the global ambitions implied by partnerships with FIFA and DAZN. As things stand, the company has a high-visibility platform but only a narrowly defined licensed jurisdiction.
Launch timing and integrity questions remain
Another notable issue is rollout timing. ADI Predictstreet had been expected to launch publicly on April 9, but the platform remained in demo mode at the time of the report. That delay does not necessarily indicate a structural problem, but it does underline the complexity of moving from announcement phase to live public operation, especially for a regulated, blockchain-based prediction product tied to major sports properties.
The report also highlighted questions around integrity oversight. Front Office Sports said ADI Predictstreet was not working with IC360 or Sportradar, the two integrity-monitoring firms FIFA already uses for betting oversight at the World Cup, and it could not confirm whether another monitoring body was involved. In a space where betting-related manipulation and match-integrity concerns are constant issues, that lack of clarity is likely to draw continued attention.
For mainstream sports organizations, integrity partnerships are not an afterthought. They are often central to whether an interactive wagering or prediction product can scale safely and credibly. If ADI Predictstreet is to become a visible component of World Cup-related coverage, observers will likely want more detail on how monitoring, compliance, and suspicious activity detection will be handled.
What this means for sports, media, and blockchain
The DAZN-ADI Predictstreet deal illustrates a wider shift in digital sports media: live broadcasts are increasingly being designed not just for passive viewing, but for layered participation. Prediction markets, real-time probabilities, and interactive engagement tools are emerging as one way to keep audiences active inside an app rather than losing them to second-screen experiences elsewhere.
For the blockchain sector, the partnership is also notable because it attaches a crypto-adjacent product to a globally recognizable sports event without centering the story on tokens alone. The focus is on user interaction, regulated infrastructure, and embedded media experiences rather than speculative trading narratives. That may prove more durable if the product can clear regulatory and operational hurdles.
Still, the core tension remains unresolved. DAZN and FIFA bring scale, visibility, and commercial momentum. ADI Predictstreet brings a regulated starting point, blockchain architecture, and official partner status. But until the platform fully launches and expands beyond the narrow limits of its current Gibraltar authorization, questions about reach, compliance, and execution will continue to shape the market’s view of the project.
For now, the announcement signals that prediction markets are moving closer to the center of the sports viewing experience. Whether that shift becomes a sustainable global model may depend less on branding and more on licensing expansion, operational readiness, and the strength of integrity safeguards around the product.