DDC Enterprise has raised $124 million in new equity funding to accelerate its bitcoin treasury strategy, marking a strong show of confidence from institutional investors in its long-term crypto vision. The round was led by PAG Pegasus Fund and Mulana Investment Management, with participation from OKG Financial Services Limited. DDC’s founder and CEO, Norma Chu, also invested $3 million of her own capital in the round, aligning her interests with shareholders. All participating investors agreed to a 180-day lock-up period, reinforcing their commitment to the company’s long-term roadmap.
Institutional Backing for Bitcoin Treasury Strategy
Norma Chu emphasized the firm’s dual focus on its global Asian food business and its growing presence in the digital asset treasury sector. “We are proud to welcome PAG Pegasus Fund, OKG, and Mulana as strategic partners and shareholders. Their investment is a strong endorsement of our vision and the growing importance of public bitcoin treasuries. It marks an important step in a broader set of planned financing designed to support our long-term strategy,” she said.
From 1,058 to 10,000 BTC: Ambitious Reserve Expansion
The company currently holds 1,058 BTC, valued at roughly $100 million at current market prices. With the new capital, DDC plans to scale its treasury toward 10,000 BTC by the end of 2025, making it one of the largest publicly listed bitcoin holders globally. The funds will also support strategic partnerships as DDC advances its role as a leader in institutional bitcoin adoption. The company’s core business remains the global Asian food trade, but its digital asset treasury is emerging as a second growth engine.
CEO Norma Chu stressed the dual focus on the Asian food business and digital asset treasury. Public bitcoin treasuries are becoming a new asset allocation trend for listed companies, and DDC aims to be a pioneer in this space through its financing plan. The structure of this fundraising—large institutional commitments coupled with a personal investment by the CEO and a lock-up agreement—sends a strong signal of confidence to the market.
Market Implications and Outlook
This funding round comes amid volatile but long-term bullish sentiment for bitcoin. Institutional investors deploying capital through funds to participate in corporate bitcoin strategies indicate a shift in traditional capital’s view of digital assets as reserve assets. If DDC Enterprise reaches its 10,000 BTC target, it will join the ranks of top publicly traded bitcoin holders, behind MicroStrategy and Tesla. The company plans to continue expanding its reserve through operating cash flows and strategic financing thereafter.