In July 2025, a wave of distressed U.S. publicly traded companies is turning to crypto reserves as a survival strategy. Firms like DDC and SQNS are using complex financial instruments to transform their treasuries into crypto-heavy portfolios, blurring the line between treasury management and speculation. These companies capitalize on market sentiment to boost their stock prices, yet lack sustainable business fundamentals, becoming highly leveraged zombie enterprises. The trend raises critical questions about financial innovation and the risks of speculative bubbles.
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