On August 21, 2025, leading crypto exchange Coinbase added World Liberty Financial USD (USD1) to its asset roadmap and later confirmed the listing on the same day. The stablecoin, issued by the Trump family-backed DeFi project World Liberty Financial, garnered immediate attention after Eric Trump, son of U.S. President Donald Trump, publicly cheered the move on social media.
Coinbase Officially Lists USD1
Coinbase Assets initially disclosed that USD1 had been placed on the exchange’s roadmap, noting that trading would launch only after market-making support and sufficient technical infrastructure were established. In a subsequent announcement, Coinbase confirmed: “Coinbase will add support for World Liberty Financial USD (USD1) on the Ethereum network (ERC-20 token). Do not send this asset over other networks or your funds may be lost. Transfers for this asset are available on Coinbase and Coinbase Exchange in regions where trading is supported.”
Eric Trump’s Endorsement and Market Reaction
Reacting to Coinbase’s X post, Eric Trump wrote on Thursday: “USD1 is officially on Coinbase. More [World Liberty Financial] news to come very soon.” The endorsement from a prominent political family member amplified the token’s visibility and fueled speculation about deeper Trump involvement in the crypto space. According to DefiLlama data, USD1 currently holds a market capitalization of approximately $2.422 billion, making it the sixth-largest stablecoin by market cap. It has seen an inflow of $212 million over the past month.
Implications for the Stablecoin Landscape
Coinbase already supports six stablecoins — USDC, USDT, USDP, DAI, PYUSD and EURC. The addition of USD1 brings a politically charged asset into the mix. While some celebrate it as a sign of mainstream adoption, critics raise concerns about regulatory compliance and the potential conflict of interest involving the Trump family. USD1 operates on the Ethereum blockchain as an ERC-20 token, and its market stability will be closely watched as the broader stablecoin market evolves.
As of press time, USD1 trades at $1.000, maintaining its peg. Industry observers anticipate further announcements from World Liberty Financial, possibly including new products or partnerships that could leverage the Trump brand’s reach.