The European Commission said it will begin enforcing relevant provisions of the Artificial Intelligence Act from Aug. 2, working through the EU AI Office together with national authorities in member states. At the same time, new transparency obligations will come into force for certain AI systems. Those rules require users to be clearly informed when they are interacting with artificial intelligence and whether content has been generated or modified by AI. Interactive systems such as chatbots must identify themselves as AI rather than human operators. Deepfake images, video and audio created or edited with AI must also be labeled, and AI-generated or AI-modified material will need machine-readable markers so it can be identified and traced. The Commission said the measures are designed to reduce deception and manipulation, help the public make more informed judgments, and give companies clearer compliance requirements and implementation paths. On the same day, it also released a list of more than 180 organizations that have signed the first version of the Code of Practice on Transparency for AI-Generated Content, which is intended to support implementation of the AI Act’s transparency provisions.
The European Commission said the EU will start enforcing relevant provisions of the Artificial Intelligence Act on Aug. 2, with the Commission’s AI Office working alongside competent authorities across member states.
New AI transparency requirements take effect on Aug. 2
According to China Central Television, the new rules will also bring formal transparency obligations for certain AI systems. Users must be clearly told when they are interacting with artificial intelligence, and whether related content has been generated or modified by AI.
Chatbots and deepfakes must be identified
Under the new framework, interactive AI systems such as chatbots must clearly disclose that they are AI systems rather than human beings. Deepfake images, videos and audio created or edited with AI must also carry labels.
Content generated or modified by AI will also need machine-readable markers so it can be identified and traced.
Commission publishes first list of signatories
The European Commission said the measures are meant to reduce deception and manipulation, help the public make more informed judgments, and give businesses clearer compliance requirements and implementation paths.
It also published a list the same day covering more than 180 organizations that signed the first Code of Practice on Transparency for AI-Generated Content. The code is intended to support implementation of the AI Act’s transparency rules for AI-generated content.
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