Evernorth enters Japan to expand XRP-focused business, with SBI already investing $200 million

Digital asset treasury firm Evernorth said it is entering the Japanese market and has launched localized social media accounts as it looks to grow business tied to the XRP ecosystem. The company said its content offering in Japan will focus on market analysis and professional research, and that it will not discuss prices. According to the report, Evernorth is planning to raise more than $1 billion through a Nasdaq listing. SBI Holdings has already committed $200 million as an anchor investor. The move puts Japan at the center of Evernorth’s next expansion step, with the company targeting a market that has long shown support for XRP. The report also notes that Japan has played an early role in XRP adoption. Through a joint venture between SBI Holdings and Ripple, the token has been used in cross-border remittance applications. Citing U.Today, the report says Evernorth’s latest push suggests it wants to build momentum by tapping existing financial ties in a market seen as more workable than the current U.S. regulatory setting.