A survey by the UK Financial Conduct Authority found that investors aged 18 to 40 were less likely to spot pressure-selling tactics in investment promotions than similar warning signs in horror films. While 65% of respondents recognized the classic horror cue 「this is your only chance」, only 36% said they would be more cautious when faced with an investment pitch framed as a 「last chance to buy」. The gap appeared elsewhere as well: 47% could identify the familiar horror sequel device of disguising an old threat as something new, but just 12% showed the same skepticism toward investment products marketed as 「groundbreaking new」 offerings. The survey also found that 29% said excitement about an investment in friend groups or group chats would make them feel reassured or trust the opportunity more, rather than doing their own research first. Lucy Castledine, director of consumer investments at the FCA, said hype, urgency and fear of missing out can shape investment decisions and urged people to research before acting. The survey also showed that a quarter of respondents hold crypto, while nearly one in ten own NFTs.
A survey from the UK Financial Conduct Authority (FCA) found that British investors aged 18 to 40 were less alert to high-pressure sales tactics in investment opportunities than to similar scenes in horror movies.
The survey said 65% of respondents could identify the classic horror warning 「this is your only chance」. But when a comparable message appeared in an investment promotion, such as 「last chance to buy」, only 36% said they would become more cautious.
The pattern showed up again in another finding. Nearly half of respondents, or 47%, could recognize the horror sequel trope of disguising a familiar threat as something new. By contrast, only 12% said they would apply similar skepticism to investment products promoted as 「groundbreaking new」.
The FCA also found that 29% of respondents said excitement about an investment opportunity among friends or in group chats would make them feel more reassured or more trusting of that opportunity, instead of researching it themselves.
Lucy Castledine, the FCA's director of consumer investments, said hype, urgency and fear of missing out can affect how people make investment decisions. She advised investors to do their research before taking action.
The survey also showed that a quarter of respondents hold cryptocurrency, and nearly one in ten hold NFTs.
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