Eric Balchunas says Fidelity now sells customer order flow

Eric Balchunas says Fidelity now sells customer order flow

N
News Editor
2026-08-27 15:44:53
Bloomberg ETF analyst Eric Balchunas said in a post on X that Fidelity is now selling customer order flow, reversing what he described as an earlier decision that had differed from many of its peers. According to Balchunas, the move adds $10 million in monthly revenue for Fidelity. The remark was cited by ChainCatcher in a short market update. No other details were provided in the item, including when the change took effect or whether Fidelity publicly commented on the claim. The post focuses on Balchunas’s statement and the revenue figure he attached to the practice. As presented in the source, the key point is that Fidelity’s current approach now aligns differently from its previous stance, which Balchunas said had contrasted with that of many industry counterparts.

ChainCatcher reported that Bloomberg ETF analyst Eric Balchunas said in a post on X that Fidelity now sells customer order flow, reversing a previous decision that had run counter to many of its peers. Balchunas said the change brings in an additional $10 million in monthly revenue.

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