Getty Images surged nearly 300% in premarket trading on June 22, with shares quoted at $2.4 after the company announced a multi-year display partnership with OpenAI. Under the deal, licensed visual content from Getty Images will appear across ChatGPT search and discovery experiences.
Licensed image library to be used in ChatGPT discovery features
According to Getty Images, the agreement is structured as a multi-year arrangement. Its licensed visual assets will be integrated into ChatGPT search and discovery settings, adding professionally cleared imagery to AI-driven responses. The announcement was concise. The market reaction was not.
Getty Images CEO Craig Peters said high-quality licensed visual content makes AI-powered search and discovery more useful and more trustworthy. He said the partnership reflects a shared view between Getty Images and OpenAI, with the aim of delivering a richer visual experience for ChatGPT users.
Premarket move puts focus on how investors value licensed AI content
After the news was released, Getty Images (NYSE: GETY) saw a sharp premarket spike. The source material says the stock climbed close to 300% before the open and reached $2.4. For a company that has seen frequent price swings since listing, that kind of single-session jump stood out immediately.
The source also frames the move as a market repricing of the licensing model tied to AI products. A stock rally does not settle the long-term economics on its own, but it does show how quickly investors respond when an AI platform signs a paid content agreement with a rights holder.
Copyright-cleared visuals gain weight in the AI search race
The partnership carries meaning beyond a headline licensing deal. Getty Images says it has more than 12 million professional photos, graphics, and videos, along with contracts covering nearly 600,000 contributors and 360 content partners. Bringing that catalog into ChatGPT search suggests that some visual results will come from licensed professional sources rather than only from generative image systems.
The source links this agreement to a broader shift toward fully licensed content in AI. As model developers sign more deals with rights owners, the commercial logic of paid access to media libraries is becoming clearer. Getty Images' premarket spike offered a rapid, public read on how investors see that change.