Global corporations are increasingly integrating cryptocurrencies into their treasury reserves. According to BBX data, companies worldwide have collectively allocated $145 million to Bitcoin and Ethereum. This trend accelerated in 2026, with several prominent firms and financial institutions taking the lead.
Nomura's Laser Digital Adds $50M in Bitcoin
Laser Digital, the digital asset subsidiary of Japanese financial giant Nomura, announced a strategic increase of $50 million in Bitcoin holdings. This move marks a significant step for a major Japanese financial institution treating Bitcoin as core Tier 1 capital, further cementing its role in traditional finance.
Reddit Converts Cash and Ad Revenue into Crypto
Social media platform Reddit has begun converting excess cash reserves and advertising revenue into Bitcoin and Ethereum to support its "creator economy." While the exact amount was not disclosed, the initiative underscores Reddit's long-term belief in digital assets and provides additional monetization options for content creators.
Zillow Approves $25M Bitcoin Allocation
Real estate technology giant Zillow Group has approved a $25 million Bitcoin allocation, intended as a cross-border liquidity buffer for its global operations. Zillow cited Bitcoin's high liquidity and divisibility as key advantages for international cash management.
WonderFi and Stronghold Digital's Bitcoin Strategies
Canadian fintech firm WonderFi committed to allocating 15% of its quarterly net profits to Bitcoin, with an initial purchase of $2.4 million. Meanwhile, crypto mining company Stronghold Digital converted $10 million in cash from a debt-for-equity agreement into Bitcoin, aiming for a financial restructuring centered on high Bitcoin holdings.
These examples illustrate that from traditional financial institutions to tech companies and native crypto firms, Bitcoin and Ethereum are becoming standard assets in corporate treasuries. Analysts expect more companies to follow suit as regulatory clarity improves and institutional infrastructure matures.