Google is paying about 100 digital publishers for content used in its AI products, according to The Information. The report said the material is being used for AI Overviews, AI Mode, and Gemini. Payment sizes vary widely, ranging from less than $1,000 over several months to more than $1 million a year. Some participants said they do not clearly understand how Google calculates the payments, while some larger publishers have pushed for higher rates. The arrangement points to a broad spread in deal size and negotiating leverage among publishers involved in supplying material for Google’s AI-generated answers.
Google is paying about 100 digital publishers for content used in AI Overviews, AI Mode, and Gemini, according to The Information.
The report said payments range from less than $1,000 over several months to more than $1 million per year. Some participants do not clearly understand how Google calculates the payments, while some larger publishers have insisted on higher rates.
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