Google has launched a new feature for publishers that lets readers mark them as preferred sources across Search, Discover, and Google News, according to Techub, citing TechCrunch. The move is designed to help publishers deal with potential traffic losses linked to AI-powered search, which has reduced clicks to websites. By giving selected publishers higher priority on the user side, Google is aiming to improve their visibility and send more traffic back to them. The feature directly addresses a growing concern among publishers as AI search products change how users find and consume information online.
Google has rolled out a new feature for publishers that allows readers to set them as preferred sources in Search, Discover, and Google News, according to Techub, citing TechCrunch.
The feature is intended to help publishers respond to potential traffic losses as AI search reduces clicks to websites. By raising a publisher’s priority on the user side, Google is seeking to drive more traffic to those outlets.
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