Startup Honeyjar has introduced an AI public relations tool designed to make the expertise and judgment of senior PR professionals more broadly accessible to companies and communications teams. The product automates several parts of the PR workflow, including drafting announcements, identifying suitable journalists, and spotting speaking opportunities.
Co-founder and CEO Michelle Masek said the tool is not intended to replace PR professionals. Instead, it is aimed at helping PR agencies, in-house communications teams, and a wider group of non-specialist communicators work more efficiently. That group includes marketers, investors, and others who handle messaging without serving in dedicated communications roles.
According to TechCrunch, Honeyjar received 10,000 registrations within 24 hours of opening its waitlist. Early test users include Nextdoor, robotics startup Coco Robotics, and investment firm Bloomberg Beta.
Startup Honeyjar has launched an AI tool for public relations, with the stated goal of making the expertise and judgment of senior PR professionals more widely available.
The tool automates several parts of the PR process, including drafting announcements, finding suitable reporters, and identifying speaking opportunities.
Co-founder and CEO Michelle Masek said the product is not meant to replace PR professionals. She said it is built to help PR firms, internal communications teams, and a large group of non-specialist communicators, such as marketers and investors, improve their efficiency.
According to TechCrunch, Honeyjar received 10,000 registrations within 24 hours after opening its waitlist. Test users include Nextdoor, tech startup Coco Robotics, and investment firm Bloomberg Beta.
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