JPMorgan Says Bitcoin Now Looks More Attractive Than Gold on a Risk-Adjusted Basis

JPMorgan Says Bitcoin Now Looks More Attractive Than Gold on a Risk-Adjusted Basis

N
News Editor 01
2026-07-24 10:35:18
JPMorgan says Bitcoin’s long-term appeal versus gold has improved on a risk-adjusted basis, with the token trading below its estimated $87,000 production cost, a level the bank links to a historical soft floor.
BitcoinJPMorganGoldSpot Bitcoin ETF

JPMorgan says Bitcoin’s long-term investment case against gold has strengthened, pointing to a clear improvement in risk-adjusted performance. With gold prices staying firm while volatility in safe-haven assets has also increased, the bank is framing Bitcoin less as a pure speculative trade and more as an asset worth comparing with gold over a longer horizon.

Market weakness has not turned into panic selling

According to a JPMorgan report cited by Walter Bloomberg, Bitcoin has remained under pressure as the broader crypto market softened. Even so, the bank said there has been no large-scale panic liquidation. Deleveraging has been relatively orderly, a notable contrast with the forced unwinds often seen during sharper drawdowns. Short-term sentiment is still cautious, though, as spot Bitcoin ETFs continue to post outflows.

Trading below the estimated $87,000 production cost

JPMorgan also said Bitcoin is now trading well below its estimated production cost of about $87,000. Based on historical patterns, the bank views periods when Bitcoin falls beneath that production-cost range as forming a “soft floor” for the asset. That does not remove price swings, but it has often provided support for the medium- to long-term trend and reduced the odds of a much deeper decline.

Bitcoin-gold volatility ratio falls to a record low

The report’s main argument is that Bitcoin’s volatility relative to gold has dropped to a historical low. JPMorgan reads that as a sign that Bitcoin’s price behavior is becoming more mature. If demand recovers while volatility stays more contained, the bank believes Bitcoin still has meaningful upside over time. The shift in language is also notable: Bitcoin is being discussed not only as a high-beta asset, but as a potential long-term allocation choice alongside gold.

This article was originally published by Bit.Fan. For more cryptocurrency news and market insights, visit www.bit.fan.
700

Disclaimer:

The market information, project data, and third-party content displayed on this platform are for industry information sharing only and do not constitute any form of investment advice or return commitment.

Cryptocurrency trading carries high risks. Users should fully assess their risk tolerance and make independent decisions. All profits, losses, and legal responsibilities are borne by the users themselves.