Kraken joined X’s U.S. Cashtag partner program on Sept. 16, adding a direct path from ticker pages on the social platform to crypto purchases on Kraken. Under the arrangement, users who click code tags such as BTC on X can still view related posts and price charts, but they now also see a trading link that sends them to the Kraken app or website. After logging in or registering, they can complete a purchase there, while the transaction itself remains on Kraken’s side rather than on X. The update shifts the trading entry point closer to where users are already browsing market discussion and price information. Separately, a 2024 experiment by the UK Financial Conduct Authority involving more than 9,000 consumers found that push notifications increased trading volume by 11%, while points and prize draws lifted trading volume by 12%.
Kraken joined X’s U.S. Cashtag partner program on Sept. 16, according to Odaily.
When users click code tags such as BTC on X, they can view related posts and price charts, and they can also use a trading link to jump to the Kraken app or website. After logging in or signing up, they can complete a purchase there. The transaction itself still takes place on Kraken.
A 2024 experiment by the UK Financial Conduct Authority involving more than 9,000 consumers found that push notifications increased trading volume by 11%, while points and prize draws increased trading volume by 12%.
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