Logan Paul has sold his PSA-10 Pikachu Illustrator card for $16.492 million in a Goldin auction, with Guinness World Records confirming it as the most expensive Pokémon card ever sold.
The card, often described by collectors as the holy grail of Pokémon memorabilia, had remained in Paul’s collection for the past five years. He had previously worn it at major public events, giving the item broad mainstream attention beyond the trading card market. After the sale, Paul called the night “epic” and thanked the Pokémon community, Goldin founder Ken Goldin, and his team.
Buyer named as AJ Scaramucci
In comments after the auction, Paul said the sale was bittersweet but added that he was proud to have served as steward of what he called the greatest collectible in the world. He also congratulated the buyer on what he described as an iconic purchase. The winning bidder was venture capitalist AJ Scaramucci, son of financier and former White House communications director Anthony Scaramucci.
The transaction adds another major data point for the upper end of the collectibles market. With Goldin handling the sale, the Pikachu Illustrator card now holds the top recorded price for a Pokémon card.
Paul addresses prior fractional ownership
Paul also responded to questions about the card’s earlier ownership structure. In 2022, he had offered to sell up to 51% of the Illustrator card through Liquid Marketplace, though only 5.4% was ultimately sold, raising about $270,000 from fractional owners.
According to Paul, he repurchased that stake in May 2024 at the same valuation under the platform’s terms, and the funds were made available for investors to withdraw. After the Liquid Marketplace website later went offline, Paul said he personally funded efforts to bring the site back so users could access their balances and withdraw them.
The $16.49 million result places the Pikachu Illustrator card even deeper into collectibles history. It also closes a five-year chapter for Paul, while setting a new benchmark for the Pokémon card market.