Huang Licheng, better known as Machi Big Brother, came back into focus after Ethereum fell below $2,000 on July 11 Taipei time. The report said his ETH long, opened only hours earlier on Hyperliquid, was cut again as the market dropped, bringing his realized loss for the day to about $314,140. His total realized losses for the week have now moved past $1.1 million.
The selloff picked up during the afternoon session, with ETH slipping below $1,970 near 3 p.m. Taipei time. Real-time monitoring from on-chain analytics platform Hyperbot showed that Huang reduced a 1,725 ETH long position close to 1 p.m., locking in a loss of roughly $147,304.16. A later update at 5 p.m. said he then closed three more ETH long positions, pushing the day’s total loss to $314,140.31.
Position was rebuilt after earlier cuts
According to the report, Huang had already closed a 1,500 ETH long position the previous day and another 1,650 ETH long before that, leaving him with holdings of just 3,000 ETH. Even so, he added back exposure later that night and briefly raised the position to 5,025 ETH, keeping his bullish 25x leveraged bet on Ethereum in place.
Nighttime adds followed by daytime stop-outs
The article described a repeated pattern over the past several days: adding to ETH longs late at night, then cutting them after afternoon weakness. It said this cycle has gone on for three to four days. As weekly losses climbed above $1 million, Huang’s on-chain activity continued to draw attention across crypto communities.
The source also noted that some comments on social platforms argued this kind of visible, repeated trading behavior could leave a trader exposed to larger counterparties. Still, the report provided no verifiable proof for that claim. What the on-chain updates do show is that losses tied to Huang’s high-leverage ETH long positions kept widening during the week.

