Coinbase: A Members-Only Crypto Credit Card
On June 13, Coinbase announced the upcoming launch of the Coinbase One Card, exclusive to its US-based Coinbase One members. This subscription service offers zero trading fees and enhanced staking rewards. A lower-cost 'Basic' tier, supported by the American Express network, was also introduced.
Cardholders can earn 2% to 4% back in Bitcoin and access benefits provided by the Amex network. The Coinbase One subscription costs $29.99 per month, while the basic tier is priced at $4.99 monthly or $49.99 annually. This marks Coinbase's first foray into crypto credit cards, having partnered with Visa for a prepaid debit card back in 2020. The card is slated for a Fall 2025 release.
Gemini: A No-Annual-Fee Card Supporting 50+ Cryptocurrencies
Gemini attracts users with a flexible cashback structure. Its no-annual-fee Mastercard supports over 50 cryptocurrencies as reward options. Applicants who get approved before June 30, 2025, and spend $3,000 in the first 90 days receive a $200 crypto bonus.
The reward tiers are specific: 4% back on the first $300 in gas and EV charging purchases per month (1% thereafter, resetting monthly), 3% on dining, 2% on groceries, and 1% on all other eligible purchases. While there is no annual or foreign exchange fee, converting crypto rewards incurs standard trading fees. The card carries a variable APR of 17.24%–29.24%, with late payment fees up to $8 and returned payment fees up to $35.
Crypto.com: A Tiered Rewards Visa Signature Card
For the US market, Crypto.com launched its Visa Signature Credit Card in June. Its APR varies from 18.24% to 32.24%, and it charges a 3% foreign transaction fee. Balance transfers incur a fee of 5% or $10, whichever is greater.
Rewards are tiered by card level: Obsidian offers 6.5% cashback in the first year, dropping to 5%; Rose/Icy starts at 5% and falls to 4%; Jade/Indigo provides 3.5% then 3%; Ruby delivers 2.5% then 2%; and Midnight offers a flat 1.5%.
Kraken: The All-in-One 'Krak' Payment App
On June 26, Kraken launched Krak, a next-generation global money app. It allows seamless management of over 300 different fiat and digital assets. Key features include instant transfers to other Krak users in 111 countries using personalized 'Kraktags,' reward-bearing payments with no lock-in periods, up to 4.1% APY on USDG stablecoin balances, and up to 10% yield opportunities on 20+ digital assets. The rollout also includes physical and virtual Krak cards for spending at millions of online and offline merchants, alongside planned lending and credit programs.
Bybit: A Mastercard Debit Card with Multi-Region Support
Bybit offers a crypto-funded Mastercard debit card available to users in the EEA, Switzerland, Australia, Brazil, and Argentina. The physical card has a €10 issuance fee. ATM withdrawals exceeding €100 per month incur a 2% fee, and crypto asset transactions are priced at the spot rate plus 0.9%.
Cashback rates range from 2% to 10% based on the user's Bybit VIP tier. A promotional launch offered new users 10% back between January and March 2025. The card supports the US dollar and cryptocurrencies including BTC, ETH, XRP, TON, USDT, USDC, MNT, and BNB.
Bitget: Dual-Network Cards and a Focus on Wallet Ecosystem
Bitget Wallet Card, issued with Immersive on the Mastercard network, grants a 5 USDT bonus upon KYC activation. A 1.7% conversion fee applies to non-USD transactions. Available to whitelisted users in the EEA, UK, parts of Latin America, Australia, and New Zealand, it costs $10 to issue and has no annual or monthly fees. It supports USDC top-ups on the Base network and has daily and annual spending limits of $5,000 and $100,000, respectively. The card integrates with Apple Pay, PayPal, and Google Pay.
For VIP users, Bitget exchange also offers a Visa-based card with no annual fee and free initial issuance. It charges a 0.9% transaction fee and currently only supports USDT, with plans to add BTC and ETH. ATM withdrawals cost $0.65 plus 2%.
MEXC: A Straightforward Debit Solution for Europe
MEXC's Mastercard debit card serves EEA residents. It features a 1% top-up fee, with per-transaction and monthly limits of 3,000 USDT and 30,000 USDT, respectively. There are no transaction fees within the EEA, but a 2% fee applies outside it (minimum €0.60 per transaction), with a €1 monthly maintenance fee. Its clear fee structure makes it an accessible entry point for European crypto users.
Gate Card and KuCard: Visa Products Highlighting Consumer Benefits
Gate Card is a Visa-EUR funded card with no issuance fees, a 0.9% top-up charge, and a flat 1% USDT cashback on all purchases. It also provides 7% cashback on hotels and flights booked via Gate Travel. Cashback can be taken in USDT, BTC, ETH, or GT.
KuCoin's KuCard, also a Visa product for the EEA, supports 54 cryptos and EUR. It has a €9.99 physical card fee and charges 2% on non-EUR transactions and international ATM withdrawals. Monthly cashback caps range from €30 for regular users up to €250 for higher VIP tiers. It offers real-time crypto-to-fiat conversion and supports Apple Pay and Google Pay.
Conclusion: The Exchange Payment Race Enters a New Phase
The battleground for exchanges has shifted from spot trading and derivatives to payments. From credit and debit cards to integrated payment apps, major platforms are building a 'trade-to-live' consumer loop. While partnerships with legacy networks like Visa, Mastercard, and Amex remain the primary route, a few, like Kraken and Bitget, are also building their own wallet and stablecoin ecosystems. As these card products roll out globally, the competition in crypto payments is set to intensify throughout the latter half of 2025.