According to CryptoComLearn, the well-known crypto financial services platform Matrixport has officially rebranded to BIT as of March 20, 2026, signaling a strategic transition from a crypto-centric service provider to a broader digital financial infrastructure. The new brand identity will be rolled out gradually over the coming weeks, covering core areas such as custody, trading, payments, real-world assets (RWA), and on-chain access.
Brand Upgrade: From Crypto Finance to Digital Financial Infrastructure
Since its inception, Matrixport has been a leading crypto financial services platform in Asia and globally. The rebranding to BIT is not merely a logo change but a comprehensive strategic upgrade. BIT aims to serve as a holistic infrastructure bridging traditional finance and the digital world. By integrating custody, trading, payments, RWA tokenization, and on-chain services, BIT is positioned to offer one-stop digital financial solutions for both institutions and individuals.
Key Metrics and Global Footprint
According to official disclosures, BIT currently manages over $6 billion in assets and facilitates more than $7 billion in monthly trading volume, reflecting its significant market influence. The company operates in 7 countries and holds multiple key regulatory licenses, including Singapore's Major Payment Institution (MPI) license from MAS and Switzerland's FINMA collective asset management license. These compliance credentials lay a solid foundation for BIT's global expansion.
User Accounts and Assets Unaffected
In response to user concerns about asset safety, BIT has clearly stated that the brand change will not affect existing users' account logins, asset holdings, or trading functions. All account balances, transaction history, and product services will seamlessly transition under the new brand. The company emphasized that it will continue to comply with regulatory requirements in all jurisdictions to ensure user asset security and data privacy.
Looking Ahead: Accelerating Digital-Finance Integration
The birth of BIT comes at a critical time when the global crypto industry is moving toward mainstream adoption. With trends like RWA tokenization and on-chain finance gaining momentum, platforms with regulatory licenses and strong capital are well-positioned to become key nodes in digital financial infrastructure. BIT's management stated that it will continue to invest heavily in technology, compliance, and global market expansion to drive deep integration between digital and traditional finance.