McDonald’s is using an artificial intelligence pricing engine to dynamically adjust the prices of menu items including the Big Mac, according to a Techub report citing Decrypt. The system assigns an "optimal price" to each individual item at each restaurant rather than applying a uniform price across locations. As a result, price gaps have widened even between stores that are only two miles apart. The report said the machine learning model is designed to maximize revenue and updates menu prices in real time by analyzing local market data. The move points to a more granular pricing approach at the store level, with item pricing tied to local demand signals and what customers are willing to pay.
McDonald’s is using an artificial intelligence pricing engine to dynamically adjust the prices of menu items including the Big Mac, according to Techub, which cited Decrypt.
The system sets an "optimal price" for each item at each restaurant and has widened price differences between stores located just two miles apart. The machine learning model is built to maximize revenue by analyzing local market data and adjusting menu prices in real time.
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