Meta has added a new set of small-business features and connectors to its existing Muse product, expanding the assistant’s reach across commerce, accounting, design and collaboration software. Alexandr Wang said 22 connectors went live the same day, including QuickBooks, Shopify, Stripe, Canva, Figma, Slack, Zoom, GitHub and Vercel. Once connected, Muse can read information from Facebook, Instagram and Meta ad accounts, along with data from storefronts, ledgers, design platforms and workplace tools. Meta said small businesses can use the setup to analyze sales and ad performance, build growth plans, check unusual spending, manage inventory and draft marketing content. The company also pointed to existing demand for these functions. Vishal Shah, Meta’s vice president of AI products, said about one-third of early Muse users had already connected some form of business account. Meta had been testing these capabilities earlier and has now folded them into Muse more formally. For actions involving publishing content, sending messages or spending money, user confirmation is still required. Businesses can also connect custom tools that Meta does not yet natively support.
Meta has added a new package of features and connectors for small businesses to its existing Muse product. Alexandr Wang said 22 connectors launched the same day, including QuickBooks, Shopify, Stripe, Canva, Figma, Slack, Zoom, GitHub and Vercel.
With those integrations in place, Muse can read information from Facebook, Instagram and Meta ad accounts, as well as data stored across storefront, bookkeeping, design and collaboration tools. Meta said small businesses can use Muse to analyze sales and advertising performance, create growth plans, check unusual expenses, manage inventory and draft marketing content.
Meta says the feature set is addressing real demand. Vishal Shah, Meta’s vice president of AI products, said about one-third of early Muse users had already connected some type of business account. The company had been testing these capabilities earlier and has now made them part of Muse.
Meta said Muse still requires user confirmation before publishing content, sending messages or spending money. Businesses can also connect custom connectors that Meta does not yet support natively.
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